Marketing is about more than just campaigns—it's about connecting with an audience and leaving a lasting impression. Over the years, I’ve had the opportunity to bring creative visions to life, blending research and storytelling with bold strategies. My focus has always been on crafting 360° marketing campaigns that resonate with the customer demographic and personas.

With experience in both large and small teams, I’ve built and executed full-scale marketing campaigns across social, print, and digital platforms. This includes designing and optimizing campaign landing pages, creating compelling email campaigns, and leveraging CMS tools like HubSpot to automate workflows, perform A/B testing, and drive results. By utilizing data from these platforms, I continuously refine strategies to improve performance and engagement.

Over the years, I’ve developed and refined my skills as a front-end developer, mastering HTML and CSS to elevate my capabilities as a multi-faceted designer. This technical expertise allows me to bridge the gap between design and implementation, ensuring that creative visions translate seamlessly into functional and visually appealing user experiences.

Having a strong foundation in front-end development has been invaluable in stylizing UI designs, crafting responsive email templates, and bringing dynamic elements to life. It also enables me to collaborate effectively with developers, speak their language, and contribute to a more cohesive workflow.

Beyond design, my coding skills have been instrumental in maintaining data integrity for campaign tracking and analytics. I’m able to implement clean, accurate tracking systems for landing pages and digital assets, ensuring actionable insights for future optimization. Additionally, I leverage this to create and manage workflows within campaigns, streamlining automation processes and improving efficiency.

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In today’s world, marketing is everywhere. As a creative director and designer, staying connected with current trends is essential, but it’s not just about knowing what's popular—it's about understanding how design can evoke emotions and tell powerful stories through copy.

I pull inspiration from all aspects of my life: the social circles I engage with, my travels both internationally and across the U.S., books, and even everyday encounters. Being in tune with trends is only part of the equation. The key to creating effective, impactful campaigns is understanding who the customer is and what drives them. It’s about going beyond generalities and diving deep into the target demographic. From there, I can create detailed personas, each with unique motivations and challenges, which serve as the foundation for a campaign's vision.

A strong marketing strategy isn’t just about being trendy—it’s about using these insights to craft campaigns that inspire action. By aligning the creative direction with the desires and needs of the target audience, I ensure that each campaign doesn’t just follow trends but shapes them, driving measurable results. This process blends research, creativity, and emotion, resulting in campaigns that are not only relevant but also powerful and actionable.