When MADLĒ, a start-up specializing in skin care and body products, sought to evolve from a small circle of loyal customers to a broader e-commerce audience, they turned to me to bring their vision to life. Tasked with creating a logo and a comprehensive branding deck, I embraced their request for a natural aesthetic infused with the delicate symbolism of a butterfly.
The result was a cohesive brand identity that captured the essence of MADLĒ—elegant, approachable, and grounded in nature. This new look equipped them to confidently expand into online sales and in-person markets, establishing their presence as a standout in the world of specialty body products.
For MADLĒ, creating a distinct and memorable brand identity was paramount. I developed multiple logo variations to suit a variety of applications, pairing a striking serif font with a softer sans-serif to balance sophistication with approachability. To ensure readability and a cohesive look, I designed a text hierarchy that leverages the sans-serif font for body copy.
To further connect with their target demographic, I curated a soft, inviting color palette that exudes warmth and natural appeal. This thoughtful combination of design elements established a strong foundation for MADLĒ’s brand identity, positioning them to captivate their audience and grow with confidence.
With a limited start-up budget, MADLĒ needed creative solutions to elevate their branding without breaking the bank. By generating AI-driven images tailored to their new identity, the need for costly product photography was eliminated, delivering a cohesive visual presence that aligned perfectly with their vision.
When RideNow Experiences was established as a sister company to RideNow Powersports, its logo posed a challenge—too closely resembling the parent brand, it created confusion and diluted both identities. My solution was to distill the RideNow logo down to its essence and seamlessly integrate it into a fresh design. The result preserved the spirit of RideNow Powersports while giving RideNow Experiences a bold, distinct identity of its own.
To complement the reimagined logo, I introduced a new visual identity that stayed true to the existing color palette while incorporating dynamic textures and adventurous imagery. This transformation not only avoided brand confusion but also captured the excitement and energy at the core of RideNow Experiences.
The RideNow Experiences rebrand leaned into the thrill of travel, embracing the company’s identity as a motorcycle rental service. Central to the design was a custom-crafted “X,” symbolizing motion and excitement. This dynamic element not only brought energy to the logo but also served as a versatile icon for applications across the brand.
To give the brand a distinct personality, I incorporated vintage-inspired elements—a tan color palette, weathered textures, and travel badge motifs—evoking the nostalgia of classic travel campaigns. This was more than a logo refresh; it was a comprehensive 360-degree overhaul. From bold copy and social media designs to paid ads and a complete website buildout, every detail of the rebrand was designed to capture the essence of adventure and motion.