For the 2023-2024 NFL season, RideNow secured an exciting partnership with the Jacksonville Jaguars, and I was tasked with producing a video to be showcased in-stadium. From the outset, the goal was clear: craft a dynamic video that resonated with the Jaguars’ passionate fan base while spotlighting RideNow’s diverse lineup of powersports vehicles.

As the creative lead, I guided our team through storyboarding and conceptual development, envisioning a journey of friends heading to the game on RideNow vehicles. With permission to film at the Jaguars’ stadium, we scouted locations, finalized logistics, and brought the concept to life in Jacksonville. The result was a vibrant blend of brand storytelling and team spirit, capturing the energy of game day and the thrill of the ride.

The commercial earned the esteemed Gold Davey Award, a testament to its creative excellence and impact.

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